cyber merchandise 2020

hey what's up this is Africa by toto

 

here

 

why would I someone that's made 150

 

videos about different kinds of tech

 

wear clothing suddenly make one telling

 

people not to buy tech equipment that

 

seems a little bit counterintuitive and

 

no I'm not rebranding my channel now

 

that nobody's gonna be leaving the house

 

what I want to achieve is not for you to

 

literally stop buying the kinds of

 

things I've talked about on this channel

 

but to stop buying things because they

 

are tech wear clothing and that might

 

seem a little bit confusing but

 

essentially what I want you to do is to

 

change the way that you think about

 

these kinds of purchases and that's

 

going to lead you to make better

 

purchasing decisions when it comes to

 

fashion and this kind of fashion in

 

particular this is a particularly

 

important topic because not only is tech

 

wear relatively expensive compared to

 

other kinds of fashion but lots of

 

people enter wanting to dress in this

 

style with no real prior background or

 

interest in fashion so it can lead to

 

some expensive mistakes and it's really

 

important to make smart purchases so

 

with that in mind let's begin something

 

I've explored a bit before is that tech

 

wear is a unique sub-genre of fashion

 

because it has this extra criteria for

 

judgment the idea of utility and

 

performance over and above just looks

 

alone and you will sometimes find people

 

commenting on tech wear outfits like

 

what makes this tech where or why is

 

this tech wear and that gives people a

 

sense like they have to justify why X

 

item or why trousers or whatever that

 

they're wearing represent tech wear you

 

know these are waterproof or these are

 

really breathable or they're very

 

futuristic or whatever this leads new

 

people to feel like the constituent

 

parts of a tech wear outfit you have to

 

be able to justify Aztec wear so I have

 

to have my tech wear jacket my tech wear

 

bag etc that's a mistake that I've made

 

in the past if you look back to some of

 

my earlier videos when I review products

 

I refer to them as you know I bought

 

this tech wear bag I'm wearing this tech

 

worthy because I personally have the

 

goal of wearing cool tech wear outfits

 

so I needed to buy cool tech wear

 

products so I could create those kinds

 

of outfits but this I think it's a bad

 

attitude to have for several reasons

 

firstly I think it can lead people down

 

a particular aesthetic route and you

 

might start avoiding product

 

do not look overtly technical or have

 

that kind of tech ninja styling etc so

 

if you look at the architects Adam LT

 

for example that's probably something

 

that a lot of newer people will avoid

 

because it doesn't have that many

 

features really doesn't even have a hood

 

so it's not super waterproof or whatever

 

but that's one of my most worn jackets

 

because it fits my lifestyle super well

 

I wear an underneath a lot of technical

 

shells I can wear it by itself as well

 

and alongside other tech wear products

 

it can still look cool and ultra-modern

 

and it just kind of works but by itself

 

it doesn't necessarily do that much it's

 

just kind of minimal and if you take an

 

approach with every individual part of

 

an outfit it can come across as very

 

tech wear starter pack there's not too

 

much kind of creativity or individuality

 

there because you're just buying the

 

products that you kind of know are tech

 

wear so therefore you should own them

 

secondly it can prevent you from

 

thinking about what it is you actually

 

need coming back to that same example I

 

wear about Adam LT such a large amount

 

because of the idea of flexible

 

insulation that I can wear or not wear

 

if I so choose is really really valuable

 

to me because here in the UK we can have

 

warm rain cold rain anywhere in between

 

that layering system is super super

 

useful approaching from that perspective

 

of what product can I buy that will

 

provide a great utility value to me will

 

lead to you purchasing better products

 

rather than thinking oh well this

 

product is more tech wear than that one

 

so I'll get the more tech web version

 

because it might not actually be

 

appropriate for you

 

water resistance is a key symptom of

 

this issue people think if I buy

 

something really water resistant that is

 

automatically more tech wear than

 

something less water resistant but you

 

might not actually need that for general

 

wearing a water-resistant sneaker is

 

less comfortable and more sweaty than a

 

lightweight and breathable shoe and 90%

 

of the time maybe it's not torrential

 

rain when you go out and you'll benefit

 

more from that more comfortable shoe and

 

similarly if you're going out a lot and

 

it's fairly dry or just raining a little

 

bit you'll get more value out of a

 

softshell jacket than you would a super

 

crunchy hard core a gore-tex shell just

 

by virtue of its comfort and how easily

 

you can move around in it how easy it is

 

to take on and off etc a third issue

 

with this

 

of buying individual tecware pieces is

 

that it's easy to assume the putting

 

them all together summoning tech where

 

Exodia that automatically makes a good

 

tech wear outfit because you know you're

 

scoring lots of tech ware points right

 

but that disregards how those items

 

actually work together whether they

 

bring out the best in each other ...