Top Cyber Jackets for Men 2020

 over time that is gonna pull one side

 

away from the other because anyone who's

 

interested in the aesthetic side of

 

things and in creating that immediately

 

engaging content they're going to be

 

incentivized to push that aesthetic

 

further and further because they know

 

each time the bar is raised

 

aesthetically and each time something is

 

created which is even more engaging in

 

even more eye-catching that is going to

 

get more likes more engagement etc than

 

anything that came before it and

 

meanwhile those who are more interested

 

in talking about the performance or the

 

utility side of things they don't quite

 

have that same interest so they're not

 

necessarily going to join the aesthetic

 

crowd and in fact there's something of a

 

countercultural movement or an aspect of

 

this cutting back on that aesthetic

 

aspect so that they can really focus on

 

the performance and that deeper and

 

something below surface level content

 

and so over time you have two separate

 

camps with two different viewpoints or

 

two different sets of priorities and

 

those two might not really get along

 

I've spoken before about tech web being

 

a sort of funnel and I think what I'm

 

talking about here kind of articulates

 

that point in the top of this funnel the

 

wider catchment area you have people

 

like Skaar Lord and the people that

 

reside in hashtag tech we're putting out

 

these aesthetically driven fits those

 

are the ones that really are going to be

 

seen by a wider audience but then if you

 

perhaps see stuff like that

 

you want to go further down the tech

 

where rabbit hollers is into that more

 

enthusiast culture then you might find

 

yourself in one of those dedicated

 

communities or even somewhere like this

 

channel and it's there as you transition

 

from the top of the funnel down into the

 

smaller more enthusiast community that

 

you start to learn more things about

 

material performance and utility and

 

functionality things that are very hard

 

to articulate and get across with that

 

pure image based content things that you

 

maybe see for just one or two seconds

 

you hit like and then you move on and

 

I'm not trying to save this as an edgy

 

critique of social media or trying to

 

pick one camp against the other or

 

encourage any kind of tribalism it's

 

merely something that I personally feel

 

that I've noticed within tech where

 

within this community and identifying or

 

at least trying to identify the reasons

 

for that something happened last week

 

which illustrates this battle between

 

aesthetics and performance so I posted

 

this photo to the tech where Facebook

 

group and okay it's not really sort of

 

tech ninja type things not covered in

 

straps or whatever but I feel like it's

 

utilitarian its futuristic and I think

 

it fits the bill more importantly the

 

merino t-shirt than nylon overshare and

 

the cloth work pants from outlier all of

 

those are very high performance

 

materials they either offer water

 

resistance in the case of the pants and

 

the overshare they're extremely

 

comfortable and breathable like the

 

merino tisha there's a lot going on

 

which makes this a very useful and a

 

very appropriate outfit and yet it

 

caused an unintentional debate as to

 

whether something like this constitutes

 

tech wear at all and I'm not trying to

 

drag anyone for saying that their mum

 

dress is more tech wear than me but it

 

shows a unique problem in that single

 

image can't always tell the whole story

 

of us hair core outfit and that there

 

are many different criteria for

 

evaluating an outfit like that and

 

different people are going to have

 

different priorities as to which of

 

those criteria are more or most

 

important so did the hashtag tech wear

 

ninja movement poison the tech well well

 

ordered performance enthusiasts lose

 

sight of what makes tech wear so

 

aesthetically different and cool but I

 

guess depends on your stance and I'm not

 

going to tell you above those is better

 

than the other but I'm gonna ask a witch

 

sigh

 

those to you more closely identify with

 

or which side you feel is more

 

interesting to you and B does there

 

really have to be these two separate

 

communities or sides at all for me tech

 

wear has always been about a combination

 

of fusion of aesthetics and performance

 

so surely anyone that has a genuine

 

interest in those two things surely they

 

can find some common ground here and

 

maybe if they can't be inspired by

 

people that have a very different

 

aesthetic or there are one side of the

 

scale compared to the other they can at

 

least find some kind of appreciation of

 

outfits that after all are all in this

 

tech wear umbrella or maybe as some

 

people have suggested it's time to

 

formally separate the two and leave tech

 

wear for anything that's aesthetic

 

driven and come up with a different term

 

like super modern for anything which is

 

far more performance driven so that was

 

very quick and simplified overview of

 

this topic because there is honestly a

 

lot to talk about here I didn't even

 

talk about the significance of a brand

 

like acronym for example which has

 

always been about exactly that that

 

combination of heavily aesthetic driven

 

design and the performance materials and

 

hardware and innovations - and it's

 

really brands like that that kick

 

started this whole thing in the first

 

place but hopefully what I presented

 

here was of some interest and a bit of a

 

starting point for discussion so do you

 

stick your thoughts down there in the

 

comments cuz I do really want to check

 

them out and as always if you enjoyed

 

the video please do give it a like it as

 

much appreciated and as always we will

 

see you next time in the next video I'm

 

recording this video before the last one

 

is out so instead of doing shoutouts